June 2010 Newsletter

Hopefully the new catalog found its way to your mailbox. It is packed full of unique gifts for fly fishermen. Don't forget Fathers Day is June 20th, here are some great new gifts for Dad. He is sure to love the new Fish Whisperer T-Shirt and the Trout Whisperers book combination special. Also, if you haven't sent in a snap shot for the photo of the Month, what are you waiting for? Remember each month the winner for each month gets a $20 gift certificate for the winning shot.

Tight Lines,

Jim

The Sunday Afternoons Story.

In 1990 Robbin and Angeline made their very first Adventure Blanket. This outdoor blanket was born from the desire to have a better outdoor surface for their young family's frequent outings. The blanket featured a waterproof bottom, water-resistant top, pockets, a carry sling, and of course, bright early nineties colors. Soon, friends of the couple who also had young families started noticing the blankets, and commissioned them to make Adventure blankets for their families as well. With Sunday Afternoons being the time of the week that most families spent valuable moments together, the business was founded... and the name was chosen.

After many evenings cutting fabric on the living room floor (fabric was still cut on a piece by piece basis at this point), and sewing in a makeshift room from home, Robbin and Angeline became concerned about the pile of scrap fabric that was accumulating with no use. Being ecologically minded, and having little extra money at the time, they brainstormed the best way to use these fabric pieces. Together, they came up with the Sundrizzle, a color coordinated sun hat to sell along with the blankets. Little did they know, this would change the face of their company forever.

Sales of the hats took off at outdoor craft fairs where the couple was selling most of their Adventure Blankets at the time. Soon there was not nearly enough scrap fabric to keep up with the demand for more hats. In addition to selling, Robbin and Angeline often found themselves taking notes about suggestions and desires for new styles, colors, and functional designs from folks who lived and worked outside in the sun.

A big company shift occurred in 1995 when Angeline invented the Adventure Hat. It was sun protective, lightweight, technical, and proved to be the most innovative sun blocking headwear on the market and Sunday Afternoons' best seller. The Adventure Hat was subsequently patented and is still Sunday Afternoons' most recognizable product. Following the success, sun protection became the main theme of the company.

Sunday Afternoons gives back by donating product and money to different charities throughout the year, and reviews all requests on a case by case basis. You would be surprised how many people find and ask Sunday Afternoons for hats to be donated for specific events. Check out their full story on our website.

Photo of the Month This month's winner of the Snap Shot photo contest is Brian Wager of Southern Oregon River Trips.

Featuring You!
SNAP SHOT! Share your favorite photos and stories with other Rogue Anglers. We would love to see your big fish "brag" shots, cute kids in Rogue Angler t-shirts or anything else you think your fellow anglers might enjoy. If we use your shot as Photo of the Month we will send you a $20 gift certificate. Check out all the great shots we already have in the photo gallery. Email your photos to:
customerservice@therogueangler.com

Great Gift Ideas That are Sure to be Winners With Dad!

Gear to GO! Road Trip Fly Tying Kit Bag

H3O Polarized Sun Glasses

The Bitterroot Knife

New iPhone Covers

Old Guys T-Shirt Sale

Who's your Daddy? Do you know someone who is proud to have earned the title of "Old Guy"? Why not celebrate this with one of our very popular "Old Guys Rule" T-Shirts? Choose one or buy all three different styles, is he a "Frequent Flyer", a "Recovering Workaholic", or the all around Old Guys Rule T-Shirt in navy blue. This larger image appears on the back of the T-Shirt and the front of each has the matching image (small) on the left chest. Available in M, L, XL, and XXL.